What Do We Mean by “Audience Services?”

What Do We Mean by “Audience Services?”

What Do We Mean by “Audience Services?” A broad term often used to encompass anything related to the front-of-house operations in theatre management: Audience Services. But what exactly do these “services” entail? A successful box office team must master the following skills: customer service, sales, and accessibility. These are the three pillars to support a […]
Read More
Including Millennials in the Marketing Plan

Including Millennials in the Marketing Plan

Including Millennials in the Marketing Plan The survival of live theatre lies in the hands of the youth. While education departments and “Kid’s Versions” of hit musicals keep the under-10 age group engaged, it is much harder to reach the 18 – 35 demographics. However, this pocket of younger theatre-goers is vital because these are […]
Read More
Craft the Perfect Confirmation Email

Craft the Perfect Confirmation Email

Craft the Perfect Confirmation Email You’ve sold a ticket – fantastic! The hardest part is over. Your next steps are to ensure the quality of your guest’s experience. The easiest way to start off on a positive note is with a confirmation email (sometimes called a post-purchase email). This email is one of the most […]
Read More
The Importance of Subscription Sales

The Importance of Subscription Sales

The Importance of Subscription Sales Subscription sales are at the core of a successful theatre. Subscribers, also called members, are guests who purchase tickets for the whole season in advance. This group comes with all kinds of benefits – loyalty, feedback, and marketing, just to name a few (here are even more reasons, if you […]
Read More
Service Fees: In or Out for Performing Arts Ticketing?

Service Fees: In or Out for Performing Arts Ticketing?

Service Fees: In or Out for Performing Arts Ticketing? Should you incorporate a ticketing or credit card fee into the price of your ticket or show it separately? This is a question we hear a lot at TicketPeak. It seems like a simple question that should have a straightforward answer. Unfortunately, this is not the […]
Read More
Box Office Software for Dummies: 3 Questions to Get Your Search Started

Box Office Software for Dummies: 3 Questions to Get Your Search Started

Box Office Software for Dummies: 3 Questions to Get Your Search Started A quick scroll through the TicketPeak blog homepage reveals a number of articles about selecting an event ticketing system for your theatre, organization or high school. There’s a number of them because this is a “tricky business” topic! Contrary to popular belief, event […]
Read More

What You Need to Know NOW About Restricted Ticketing

What You Need to Know NOW About Restricted Ticketing What is Restricted Ticketing? Restricted ticketing is the increasingly common practice employed by large event ticketing companies, which significantly reduces the ticket purchasers’ rights after their initial purchase. These large ticketing companies engage in this practice to gain a greater control over the profits in ticket […]
Read More

Welcome to the Future: Why E-Tickets are a Community Theater’s Best Friend

Welcome to the Future: Why E-Tickets are a Community Theater’s Best Friend At this very moment people from all over the world are purchasing e-tickets. They might be purchasing an e-ticket for their flight to France, their train trip in Canada, or to see Wicked on Broadway. It doesn’t matter what they’re purchasing it for, […]
Read More