Is It Time for Variable Ticket Pricing?

Is It Time for Variable Ticket Pricing?

Is It Time for Variable Ticket Pricing? With the holidays looming on the horizon, you may start to hear whispers about an increasingly common practice called variable ticket pricing. One of the trickiest parts for a theatre organization is price setting. Demand changes seasonally, audience demographics shift with time, and a whole host of other […]
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What Do We Mean by “Audience Services?”

What Do We Mean by “Audience Services?”

What Do We Mean by “Audience Services?” A broad term often used to encompass anything related to the front-of-house operations in theatre management: Audience Services. But what exactly do these “services” entail? A successful box office team must master the following skills: customer service, sales, and accessibility. These are the three pillars to support a […]
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5 Trends in Ticketing Technology

5 Trends in Ticketing Technology

5 Trends in Ticketing Technology Theatres are not exempt from the transition away from paper to electronics. Tickets are increasingly purchased, confirmed, and delivered through an online platform. These trends are fast moving, but incredibly important to consumers. Here are five of the trends we notice happening in electronic event ticketing technology as theatres of […]
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Including Millennials in the Marketing Plan

Including Millennials in the Marketing Plan

Including Millennials in the Marketing Plan The survival of live theatre lies in the hands of the youth. While education departments and “Kid’s Versions” of hit musicals keep the under-10 age group engaged, it is much harder to reach the 18 – 35 demographics. However, this pocket of younger theatre-goers is vital because these are […]
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The Importance of Subscription Sales

The Importance of Subscription Sales

The Importance of Subscription Sales Subscription sales are at the core of a successful theatre. Subscribers, also called members, are guests who purchase tickets for the whole season in advance. This group comes with all kinds of benefits – loyalty, feedback, and marketing, just to name a few (here are even more reasons, if you […]
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Craft the Perfect Confirmation Email

Craft the Perfect Confirmation Email

Craft the Perfect Confirmation Email You’ve sold a ticket – fantastic! The hardest part is over. Your next steps are to ensure the quality of your guest’s experience. The easiest way to start off on a positive note is with a confirmation email (sometimes called a post-purchase email). This email is one of the most […]
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