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Essential Email Templates for Navigating Event Cancellations

Essential Email Templates for Navigating Event Cancellations In the world of event planning, unforeseen circumstances can turn a well-orchestrated evening into a logistical nightmare. Whether it’s severe weather, unexpected emergencies, or any other crisis, effective communication is key to managing the situation and maintaining trust with your audience. One of the most critical skills in […]
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Best Non-Musical Plays that Sell Tickets

Best Non-Musical Plays that Sell Tickets The success of a theatre production often hinges on its ability to draw an audience. Whether it’s a well-loved classic, a contemporary hit, or a community favorite, certain non-musical plays consistently attract crowds and sell tickets. Based on insights from experienced theatre along with our own quantitative research, here […]
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Man Using Application for Buying Tickets Online On Smartphone

Expediting Check-In Process for Performing Arts Organizations

Whisk Your Patrons through the Doors: Expediting the Check-in Process for Performing Arts Organizations  Performing Arts organizations are well-aware of the crucial role that the check-in process plays in setting the tone for your shows. A slow and disorganized check-in frustrates patrons and gives a less-than-stellar first impression. To ensure a positive experience from the […]
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Marketing Tips for Person Events

Marketing Tips for Getting Back to In-Person Events

Marketing Tips for Getting Back to In-Person Events After attending virtual events for over a year now, people are starting to miss face-to-face gatherings. A survey by event organizing company Messe Frankfurt revealed that 67 percent of customers want to attend in-person events again. Only three percent of the respondents wanted virtual events, while the […]
Sabrina Stewart
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What Do We Mean by “Audience Services?”

What Do We Mean by “Audience Services?” A broad term often used to encompass anything related to the front-of-house operations in theatre management: Audience Services. But what exactly do these “services” entail? A successful box office team must master the following skills: customer service, sales, and accessibility. These are the three pillars to support a […]
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Craft the Perfect Confirmation Email

Craft the Perfect Confirmation Email You’ve sold a ticket – fantastic! The hardest part is over. Your next steps are to ensure the quality of your guest’s experience. The easiest way to start off on a positive note is with a confirmation email (sometimes called a post-purchase email). This email is one of the most […]
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Expanding the Ensemble

Expanding the Ensemble Let’s take a moment to expand on a crucial part of the theatre world – the ensemble. The ensemble should encompass members of a theatre company beyond the actors – technicians, directors, administrators, box office staff, etc. Successful, magical-transformative-transportive, truly successful theatre, rests in the hands of many – not just a […]
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12 Songs for Every Event Planner’s Playlist

12 Songs for Every Event Planner’s Playlist As musical theatre folk, we know that music can be a powerful tool to change your mood. Music can be especially helpful in high-stress jobs or situations such as event planning, and sometimes all you need is the right song to instantly improve any situation or scenario. We’ve […]
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