Do Not Select Ticketing Solutions the Way Homer Simpson Would
What if Homer Simpson was the box office manager at a community theater and he was in charge of examining ticketing solutions? This post looks at some of the more entertaining quotes from America’s long-running cartoon Dad, and provides countering advice to him to help him select a ticketing solution.“Oh, so they have internet on computers now!”Indeed they do, Homer. And there are many good Internet ticketing solutions. No need to download software; use an internet-based solution.
“Just because I don’t care doesn’t mean I don’t understand.”
Homer, care about what your ticket buyers will need when you evaluate ticketing solutions. They want it to be easy accurate and fast. Care also about what you need: easy, reliable with reasonable fees.
[Upon meeting aliens] “Please don’t eat me! I have a wife and kids. Eat them!”
Don’t believe that an online ticketing solution is free just because the solution provider is charging your ticket buyers instead of charging you. You should want the flexibility to charge whatever service fee you think is appropriate, including no service fee at all if you wish. What the ticketing solution provider charges you, is a separate question.
“I think Smithers picked me because of my motivational skills. Everyone says they have to work a lot harder when I’m around.”
As you are evaluate ticketing solutions, ensure the system you choose will make life easier for you, for your box office staff and for your customers. Some systems require so much training and maintenance that they actually make processing a ticket order more difficult and force everyone to work harder.
“Son, if you really want something in this life, you have to work for it. Now quiet! They’re about to announce the lottery numbers.”
Homer, you will need to put in enough effort in this task of evaluating ticketing solutions to ensure you get the system that best meets your needs. There are hundreds of ticketing solutions available for community theaters. Each has strengths and weaknesses. Ensure you define your needs and examine the ticketing systems against those needs.
“Lisa, if you don’t like your job you don’t strike. You just go in every day and do it really half-assed. That’s the American way.”
No it isn’t, Homer. In fact, over the last ten years, customers (a.k.a. ticket buyers) have come to expect excellence in products and services. Get a ticketing solution that meets yours and your customers’ needs.
“If something goes wrong at the plant, blame the guy who can’t speak English.”
Automating ticketing or changing your ticketing software is a significant endeavor. There are, in fact, likely to be bumps in the road. Also, software does not work perfectly all the time. Ensure you have the support required from the ticketing solution vendor to correct things when problems occur.
“To Start Press Any Key’. Where’s the ANY key?”
Ensure you and your staff have the training required to use your new ticketing solution.
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