How to Fill Every Seat

One of the biggest problems that our clients face as well as any community theater faces is simply how to fill every seat for their events. Luckily, here at TicketPeak we have a few options specific to our software that can help you solve this issue once and for all! 

Utilize Free Marketing

 Social Media is one of the best tools for marketing in this day and age. Remember that social media is a free tool making it the most cost effective marketing tool that you can use. You can try posting behind the scenes photos at rehearsals, building the set for your show, or even just posting the main image showcasing your event to describe to patrons on what to expect. Try asking cast and crew to share the event on their social profiles well. This way their friends and family will learn about the event, creating a “spider-web” effect. 

TicketPeak is a web based platform, you can easily copy your specific url and post your events directly into your Facebook posts. You can upload the link to your Instagram bio or any social media that you choose!

Create Incentives

Another way to fill every seat is to create incentives for your patrons to show up to the event. This could look like creating a presale for tickets to your events by using the password feature that TicketPeak offers. You could also utilize price types and remind Students or Seniors that the price of their tickets would be one price rather than what the general public would pay. 

Word of mouth is one of the best ways that tickets to events get sold. You could try creating an incentive for repeat customers that have referred new patrons. Perhaps offering them a 10% off promotional to the next event. 

Creating a sense of scarcity in your marketing can help you with ticket sales. For instance, when writing posts about your show include phrases like “You won’t want to miss this!” “Hurry now, before we sell out!”. 

Create a Video

Lastly, you can utilize video content! Once again ask the help of your cast and crew to make a trailer type video for your event. You can also do a “Frequently Asked Questions” video to try and answer some questions that your patrons may have about your events. Another video could be a simple tutorial of how to buy tickets on TicketPeak for your events. 

Learning How to Fill Every Seat isn’t always easy, but here at TicketPeak we want to help you make filling every seat a reality!