Best Non-Musical Plays that Sell Tickets

Best Non-Musical Plays that Sell Tickets The success of a theatre production often hinges on its ability to draw an audience. Whether it’s a well-loved classic, a contemporary hit, or a community favorite, certain non-musical plays consistently attract crowds and sell tickets. Based on insights from experienced theatre along with our own quantitative research, here […]
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community theatre audience profiles

Unlocking the Power of Audience Data for Community Theatre Fundraising and Marketing Success

The Power of Audience Data for Theatre Marketing Success For community theatre productions, the magic isn’t just on the stage; it’s also in the audience data you gather. Audience data is a valuable asset that can help you secure grants, enhance your marketing, and create performances that resonate with your patrons. In this blog post, […]
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Marketing Tips for Person Events

Marketing Tips for Getting Back to In-Person Events

Marketing Tips for Getting Back to In-Person Events After attending virtual events for over a year now, people are starting to miss face-to-face gatherings. A survey by event organizing company Messe Frankfurt revealed that 67 percent of customers want to attend in-person events again. Only three percent of the respondents wanted virtual events, while the […]
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What Do We Mean by “Audience Services?”

What Do We Mean by “Audience Services?”

What Do We Mean by “Audience Services?” A broad term often used to encompass anything related to the front-of-house operations in theatre management: Audience Services. But what exactly do these “services” entail? A successful box office team must master the following skills: customer service, sales, and accessibility. These are the three pillars to support a […]
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The Importance of Subscription Sales

The Importance of Subscription Sales

The Importance of Subscription Sales Subscription sales are at the core of a successful theatre. Subscribers, also called members, are guests who purchase tickets for the whole season in advance. This group comes with all kinds of benefits – loyalty, feedback, and marketing, just to name a few (here are even more reasons, if you […]
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The Benefits of Hosting Theatre Workshops

The Benefits of Hosting Theatre Workshops

The Benefits of Hosting Theatre Workshops Actors are often told to pursue classes for the entirety of their career. That said, actors need access to classes, which is why we want to focus on the Benefits of Hosting Theatre Workshops and lessons in your company. There are plenty of benefits to producing classes through your […]
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Audition Management – Keep Things Under Control

Audition Management – Keep Things Under Control

Audition Management – Keep Things Under Control Conducting an audition is a production of its own. Get ready to plan, direct, and sometimes choreograph your auditions with the same ferocity as a full-blown performance – in a fraction of the time. If you want a cast to perform theseason you’ve so carefully chosen, you have […]
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