Artificial intelligence (AI) has the potential to revolutionize industries, including event marketing. By incorporating AI-powered tools and techniques, you can supercharge your efforts and increase ticket sales like never before. In this article, we’ll explore the exciting possibilities of AI in event marketing and show you how to harness its power to take your events […]
Five Ways Theaters Can Boost Revenue Musical theater can be a challenging industry to navigate, especially when it comes to increasing event revenue. However, there are a few key strategies that theaters can implement to boost their bottom line. Here are five ways that theaters who focus on musicals can increase event revenue: Diversify your […]
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Marketing Tips for Getting Back to In-Person Events
Marketing Tips for Getting Back to In-Person Events After attending virtual events for over a year now, people are starting to miss face-to-face gatherings. A survey by event organizing company Messe Frankfurt revealed that 67 percent of customers want to attend in-person events again. Only three percent of the respondents wanted virtual events, while the […]
TicketPeak Virtual Events & Live Streaming In this post we are going to go over some of the steps to settings up a TicketPeak Virtual Events & Live Streaming features. Customers can purchase tickets for virtual events in TicketPeak the same way they would purchase tickets for an in-person event. The virtual event pages can […]
Is It Time for Variable Ticket Pricing? With the holidays looming on the horizon, you may start to hear whispers about an increasingly common practice called variable ticket pricing. One of the trickiest parts for a theatre organization is price setting. Demand changes seasonally, audience demographics shift with time, and a whole host of other […]
Community Theater Driving Ticket Sales Events Just Interesting Uncategorized What Ticket Buyers Want
What Do We Mean by “Audience Services?”
What Do We Mean by “Audience Services?” A broad term often used to encompass anything related to the front-of-house operations in theatre management: Audience Services. But what exactly do these “services” entail? A successful box office team must master the following skills: customer service, sales, and accessibility. These are the three pillars to support a […]
Driving Ticket Sales Just Interesting Selecting a Ticketing System Ticketing Technology Uncategorized
5 Trends in Ticketing Technology
5 Trends in Ticketing Technology Theatres are not exempt from the transition away from paper to electronics. Tickets are increasingly purchased, confirmed, and delivered through an online platform. These trends are fast moving, but incredibly important to consumers. Here are five of the trends we notice happening in electronic event ticketing technology as theatres of […]
Craft the Perfect Confirmation Email You’ve sold a ticket – fantastic! The hardest part is over. Your next steps are to ensure the quality of your guest’s experience. The easiest way to start off on a positive note is with a confirmation email (sometimes called a post-purchase email). This email is one of the most […]
The Importance of Subscription Sales Subscription sales are at the core of a successful theatre. Subscribers, also called members, are guests who purchase tickets for the whole season in advance. This group comes with all kinds of benefits – loyalty, feedback, and marketing, just to name a few (here are even more reasons, if you […]
What to Track in Ticket Sales – Identifying Guest Patterns When you choose to invest in ticketing software, be sure to pick a program that works for you in more ways than one. There are many important uses for your box office’s technology, beyond the literal sale of your show’s tickets. Can you store donor […]