High School Musicals – Budgets and Other NumbersHere at TicketPeak, we’ve done a scan of communications and postings across social media on various topics dealing with the business aspects of high school musicals. From that scan, this article summarizes findings on the topic of budgets, revenue and number of performances – the numbers (numeric, not musical) behind the shows.
Budgets for Musicals at High SchoolsThere is a large range in the budgets available to high schools to put on a musical. Analyzing what the schools mentioned regarding budgets to put on a musical, we compiled the numbers into the chart below. It shows the percent of high schools in each budget category. For example, 20% of the schools have a budget of $1,000 to $5,000. The majority (58%) of schools have a budget over $10,000.
Revenue GenerationRegardless of the budget available, most schools work to recover costs through ticket sales and other revenue generating activities. One source of revenue is the selling of advertising on the program. High schools tend to charge the following amounts for the advertising in the programs:
|Color||Black & White|
|Back Cover||$500 – $800||$400 – $600|
|Inside Full Page||$300 – $600||$200 – $400|
|Half-Page||$200 – $400||$100 – $200|
|Quarter-Page||$200 – $300||$50 – 100|