Maximizing Your Organization’s Event Value: An Introduction and Overview

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc

We think Ray was definitely on to something! Maximizing Your Organization’s Event Value is not just about making money and squeezing every last dime out of your community of fans; it’s about making sure that your events leave a positive lasting impression and offer a quality experience for your audience and patrons.

CC Image by Canon in 2D
CC Image by Canon in 2D

Over the coming weeks TicketPeak will be publishing weekly installments regarding the ways in which your community theater organization can maximize the value of your events in an intelligent manner by employing best practices in your planning strategies.

Who Should Read This Series?

While specifically intended for show producers and event organizers, this series will prove beneficial to anyone who is interested in maximizing the value of their events. This means that the information and ideas found in Maximizing Your Community Theater’s Event Value series is also highly applicable to high schools, colleges, professional theater companies and dinner theater companies (just to name a few!).

Each week a new installment will be published, focusing on one specific aspect of our event value framework:

Event Value = Ticket Volume x Ticket Price + Other Revenue - Event Cost + Reputation Impact

By the end of this series your organization will have a tool-kit full of best practices to help you increase event-specific revenue, manage and reduce the overall cost of the event, and (most importantly) maximize the impact of the event on your organization’s reputation.

Stay tuned for the next installment of Maximizing Your Organization’s Event Value. Up next is an examination of ideas and best practices on how to increase your ticket sales.

Click on the document below to access your free, fully downloadable whitepaper, which covers the complete Maximizing Your Community Theater’s Event Value series, as well as ways in which TicketPeak can help your organization optimize your results.

Maximize Your Event Value With TicketPeak



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