How many times have you planned an event and left the promotion until it’s too late? We work with event producers on a daily basis, and we know just how busy you can be! There’s so much to do when it comes to planning an event, and it’s possible that you may forget all about the social media aspect. Leveraging social media is an excellent tool because it is free and used by over 3.1 billion people worldwide.
We’ve rounded up 7 social media marketing tips that you can easily implement to help sell more tickets.
1. Come up with catchy hashtag for your event
You have probably seen this tip before and that’s because it’s the most important. A hashtag is a word or phrase with the “#” symbol in front of it. The reason why hashtags are so important is because by putting “#” in front of a word or phrase, it makes this word or phrase searchable on each social media channel. Coming up with a hashtag encourages online sharing and posting from your event attendees. The more talk on social media about your event, the better! Try to craft a hashtag that is relevant to to your event and remember: the shorter the hashtag, the better.
2. Design a beautiful and shareable social media image for your event
If you’re not a creative or a graphic designer this may sound daunting but we promise, creating images can be easy. Especially with the help of free design tools such as Canva or Adobe Spark. We created this one in just under 60 seconds on Adobe Spark. Yes, only 60 seconds! Share your beautiful new event images across as many social platforms as you can to entice people to your event.
3. Consider giving away a pair of tickets to generate buzz amongst other audiences
Generate buzz about your event by hosting a contest or giveaway. Contests and giveaways are great because they engage your audience and encourage people to share key details about your event with their audiences. This means that your event could reach many audiences that aren’t your own! Just make sure that in order to win, your followers are required to either share or repost your contest or giveaway post (and that those key details are included in that post). Also, make sure that your contest or giveaway follows the legal rules according to the platform.
4. Create an event on Facebook and then share it everywhere
Facebook events are great for sharing key information about your event such as the date, time and location. This may seem like an obvious tip, and that’s because it is! Many people interact with and share events on Facebook. What’s particularly great about Facebook events is people that are interested in the event can invite their friends and interact with other people going to the event directly on the event page. A Facebook event is an excellent way to build a community around your event before it has even begun.
Here is great article by Social Media Examiner on how to create a Facebook event.
5. Share photos or videos of attendees having fun from a previous and similar event
Don’t shy away from sharing the successes of your past events. Try sharing photos of past attendees having a good time. You can share these photos across all platforms such as Instagram, Twitter, and Facebook. This will encourage potential event attendees to consider your event as one that is worthwhile and enjoyable!
6. Go live a few days before your event to answer any questions people may have
Going live on Facebook or Instagram is a great way to interact with your followers in real time right before the event. If you opt to go live, use this time to answer any questions your potential attendees might have. Or consider going live with your keynote speaker to spark some pre-event buzz.
7. And then go live on the day of your event to share all of the event fun
If you go live before your event, you’ll want to make sure you are live on the day of your event, too. This is a great way to share the atmosphere of your event and again, interact with your followers or your audience in real time. This is the perfect opportunity to use your current event as a pre-promotion tactic for your next event as it shows your audience what to expect at future events!
We love social media because it can help you sell more tickets, while using TicketPeak can help you sell your tickets for a very low price! We are a low-cost online ticketing software for frequent event producers and organizers. Check out our features to learn more or request a demo today.