TicketPeak grew out of love for musical theater. At our core, we are musical theater folk. It may come as no surprise then, that one of our newest features was…
Category: Community Theater
Should you incorporate a ticketing or credit card fee into the price of your ticket or show it separately? This is a question we hear a lot at TicketPeak. It…
TicketPeak recently introduced Class or Workshop registration functionality. If you are a musical theater organization that offers classes or workshops, chances are you are doing much of it manually. Well…
There are hundreds of event ticketing systems available. If you look closely though, you will see that most of them are designed for infrequent events such as an annual conference…
“Good evening ladies and gentlemen, we welcome you to our performance of Oklahoma. Please remember that any recording of this performance, either through video or photograph is strictly prohibited. Also note that…
Millennials. There, I said it. Unless you’ve been living under a rock or somewhere with absolutely no contact with the outside world you’ve likely heard this word over and over again. Get ready…there’s plenty more where that came from!
There’s quite a bit of talk about the millennials and for good reason; according to the U.S. Census Bureau, the millennials (born between 1980 and 1996) represented approximately one third of the U.S. population in 2013! They also represent $1.3 trillion in direct annual spending and studies (including the one I will focus on today) show that a significant portion of this hefty sum goes towards performing and visual arts events.
Now, I have two questions for you:
- How many millennials do you regularly see in your performing arts organization’s audience?
- How many millennials would you like to regularly see in your performing arts organization’s audience?
If your answer to my first question falls somewhere between “none” and “not enough” – this post is for you! If your answer to my second question is something along the lines of “more” – this post is for you as well!
On March 12th, Juniper Research released a global study of mobile ticketing industry trends: Mobile & Online Ticketing: Transport, Events & NFC 2015-2019. Authored by Nitin Bhas, this study provides…
What does success look like for community theater companies? Is it sold out shows or subscription sell-outs? Does it come in the form of government grants and substantial donor contributions? Or is it simply the ability to say that you have produced a performing art piece of considerable quality?
So, how do you define success?
The Merriam-Webster dictionary defines success as the following:
- the fact of getting or achieving wealth, respect, or fame;
- the correct or desired result of an attempt; and
- someone or something that is successful: a person or thing that succeeds.
While these are all completely valid definitions, I particularly like point 2; success is all about achieving a desired result or better yet, meeting goals.