“Good evening ladies and gentlemen, we welcome you to our performance of Oklahoma. Please remember that any recording of this performance, either through video or photograph is strictly prohibited. Also note that…
Category: Dinner Theater
Millennials. There, I said it. Unless you’ve been living under a rock or somewhere with absolutely no contact with the outside world you’ve likely heard this word over and over again. Get ready…there’s plenty more where that came from!
There’s quite a bit of talk about the millennials and for good reason; according to the U.S. Census Bureau, the millennials (born between 1980 and 1996) represented approximately one third of the U.S. population in 2013! They also represent $1.3 trillion in direct annual spending and studies (including the one I will focus on today) show that a significant portion of this hefty sum goes towards performing and visual arts events.
Now, I have two questions for you:
- How many millennials do you regularly see in your performing arts organization’s audience?
- How many millennials would you like to regularly see in your performing arts organization’s audience?
If your answer to my first question falls somewhere between “none” and “not enough” – this post is for you! If your answer to my second question is something along the lines of “more” – this post is for you as well!
On March 12th, Juniper Research released a global study of mobile ticketing industry trends: Mobile & Online Ticketing: Transport, Events & NFC 2015-2019. Authored by Nitin Bhas, this study provides…
What does success look like for community theater companies? Is it sold out shows or subscription sell-outs? Does it come in the form of government grants and substantial donor contributions? Or is it simply the ability to say that you have produced a performing art piece of considerable quality?
So, how do you define success?
The Merriam-Webster dictionary defines success as the following:
- the fact of getting or achieving wealth, respect, or fame;
- the correct or desired result of an attempt; and
- someone or something that is successful: a person or thing that succeeds.
While these are all completely valid definitions, I particularly like point 2; success is all about achieving a desired result or better yet, meeting goals.
While some industry professionals know the truth, we occasionally hear rumors in the green room about what theater arts management actually does…
These rumors end today!
We’re here to dispel a few commonly held myths about theater arts management. Not only do they represent a significant and necessary cog in the wheel, but these lovely people work countless hours in the name of producing and promoting extraordinary art.
Here on the TicketPeak blog we’ve discussed a variety of different topics regarding social media networks and your performing arts marketing techniques. Today we’ll be spending a little time discussing a network that we’ve not spent much time on – Instagram.
In just under five years this social media application has grown from a company of two employees to being bought by Facebook and having over 300 million users. So…how can your organization use this primarily visual social network benefit your performing arts marketing plan?
Let’s get started with a few strategic tips!