When you choose to invest in ticketing software, be sure to pick a program that works for you in more ways than one. There are many important uses for your…
Category: Driving Ticket Sales
The box office is the most underappreciated piece of the theatre. Often taken for granted, a box office sets the tone for audiences as they enter the space for the…
TicketPeak recently introduced Class or Workshop registration functionality. If you are a musical theater organization that offers classes or workshops, chances are you are doing much of it manually. Well…
Millennials. There, I said it. Unless you’ve been living under a rock or somewhere with absolutely no contact with the outside world you’ve likely heard this word over and over again. Get ready…there’s plenty more where that came from!
There’s quite a bit of talk about the millennials and for good reason; according to the U.S. Census Bureau, the millennials (born between 1980 and 1996) represented approximately one third of the U.S. population in 2013! They also represent $1.3 trillion in direct annual spending and studies (including the one I will focus on today) show that a significant portion of this hefty sum goes towards performing and visual arts events.
Now, I have two questions for you:
- How many millennials do you regularly see in your performing arts organization’s audience?
- How many millennials would you like to regularly see in your performing arts organization’s audience?
If your answer to my first question falls somewhere between “none” and “not enough” – this post is for you! If your answer to my second question is something along the lines of “more” – this post is for you as well!
Here we are with the fourth installment of the Maximizing Your Community Theater’s Event Value series. Here’s what we’ve covered so far:
- Part 1: An Introduction and Overview
- Part 2: Increasing Ticket Sales
- Part 3: Assigned Seating as an Optimal Ticket Pricing Strategy
Today we will discuss the right way to offer discounted tickets to your event…without completely wiping away your ticket revenue. Let’s get started!
Welcome back to the second installment of Maximizing Your Community Theater’s Event Value series. Our previous post introduced the concept of maximizing event value and outlined the different ways in which your organization could go about achieving a more valuable event.
Today we will be discussing the first component in our event value framework: ticket volume and increasing your ticket sales!
The ticket volume component can be broken down further into two approaches: existing customers and new customers.
Let’s take a closer look!
Why Do Performing Arts Organizations Offer Subscriptions?
There are a number of different reasons that a performing arts organization might elect to offer a theatre subscription series. Your organization might wish to reward regular attendees for their loyalty, just like Theatre Cambrian. Dale Pepin, chair of the Theatre Cambrian board said that “We implemented it because we felt that regular attendees as Theatre Cambrian deserved a break. These people were attending faithfully, at every show, and we wanted to offer them something in return.” Don’t underestimate the power of giving back to your regular attendees – it makes them feel appreciated, valued and (most importantly) happy!
In our previous article (link) we pin-pointed and outlined three strategies for boosting your performing arts organization’s ticket sales:
1) Pre-Sale Promotion
2) Promotion Through Social Media
3) Group Ticket Sales
While these strategies can help you boost your ticket sales right now, we’re also very interested in helping you boost your ticket sales long-term. Today we will take a look at the Los Angeles Kings and their new business strategy for cultivating and maintaining long-term fans and audience members.