Category: Driving Ticket Sales

Driving Ticket Sales Selecting a Ticketing System Ticketing Technology Uncategorized

The box office is the most underappreciated piece of the theatre. Often taken for granted, a box office sets the tone for audiences as they enter the space for the…

Community Theater Driving Ticket Sales Musical Theatre Uncategorized

It’s one thing to direct a full production – it’s another beast to make sure your tickets are sold. Marketing is a crucial piece of the theatre world, regardless of…

Driving Ticket Sales Social Media Uncategorized

Driving Ticket Sales

Community Theater Driving Ticket Sales Selecting a Ticketing System

Millennials. There, I said it. Unless you’ve been living under a rock or somewhere with absolutely no contact with the outside world you’ve likely heard this word over and over again. Get ready…there’s plenty more where that came from!

There’s quite a bit of talk about the millennials and for good reason; according to the U.S. Census Bureau, the millennials (born between 1980 and 1996) represented approximately one third of the U.S. population in 2013! They also represent $1.3 trillion in direct annual spending and studies (including the one I will focus on today) show that a significant portion of this hefty sum goes towards performing and visual arts events.

CC Image by Pictures of Money
CC Image by Pictures of Money

Now, I have two questions for you:

  1. How many millennials do you regularly see in your performing arts organization’s audience?
  2. How many millennials would you like to regularly see in your performing arts organization’s audience?

If your answer to my first question falls somewhere between “none” and “not enough” – this post is for you! If your answer to my second question is something along the lines of “more” – this post is for you as well!

Community Theater Dinner Theater Driving Ticket Sales

Here we are with the fourth installment of the Maximizing Your Community Theater’s Event Value series. Here’s what we’ve covered so far:

Today we will discuss the right way to offer discounted tickets to your event…without completely wiping away your ticket revenue. Let’s get started!

CC Image by 401(k) 2012
CC Image by 401(k) 2012

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting

Welcome back to the second installment of Maximizing Your Community Theater’s Event Value series. Our previous post introduced the concept of maximizing event value and outlined the different ways in which your organization could go about achieving a more valuable event.

Today we will be discussing the first component in our event value framework: ticket volume and increasing your ticket sales!

MaxEventValueFrameworkEDITED

The ticket volume component can be broken down further into two approaches: existing customers and new customers.

EventValueFrameworkEDITED

Let’s take a closer look!

Community Theater Dinner Theater Driving Ticket Sales High School Theater

Why Do Performing Arts Organizations Offer Subscriptions?

There are a number of different reasons that a performing arts organization might elect to offer a theatre subscription series. Your organization might wish to reward regular attendees for their loyalty, just like Theatre Cambrian. Dale Pepin, chair of the Theatre Cambrian board said that “We implemented it because we felt that regular attendees as Theatre Cambrian deserved a break. These people were attending faithfully, at every show, and we wanted to offer them something in return.” Don’t underestimate the power of giving back to your regular attendees – it makes them feel appreciated, valued and (most importantly) happy!

CC Image by Alexandre Normand
CC Image by Alexandre Normand

Community Theater Dinner Theater Driving Ticket Sales High School Theater

CC Image by Connie Kim
CC Image by Connie Kim

In our previous article (link) we pin-pointed and outlined three strategies for boosting your performing arts organization’s ticket sales:

1)   Pre-Sale Promotion

2)   Promotion Through Social Media

3)   Group Ticket Sales

While these strategies can help you boost your ticket sales right now, we’re also very interested in helping you boost your ticket sales long-term. Today we will take a look at the Los Angeles Kings and their new business strategy for cultivating and maintaining long-term fans and audience members.

Driving Ticket Sales