Category: Driving Ticket Sales

Millennials. There, I said it. Unless you’ve been living under a rock or somewhere with absolutely no contact with the outside world you’ve likely heard this word over and over again. Get ready…there’s plenty more where that came from!

There’s quite a bit of talk about the millennials and for good reason; according to the U.S. Census Bureau, the millennials (born between 1980 and 1996) represented approximately one third of the U.S. population in 2013! They also represent $1.3 trillion in direct annual spending and studies (including the one I will focus on today) show that a significant portion of this hefty sum goes towards performing and visual arts events.

Now, I have two questions for you:

  1. How many millennials do you regularly see in your performing arts organization’s audience?
  2. How many millennials would you like to regularly see in your performing arts organization’s audience?

If your answer to my first question falls somewhere between “none” and “not enough” – this post is for you! If your answer to my second question is something along the lines of “more” – this post is for you as well!

Community Theater Dinner Theater Driving Ticket Sales

Here we are with the fourth installment of the Maximizing Your Community Theater’s Event Value series. Here’s what we’ve covered so far:

Today we will discuss the right way to offer discounted tickets to your event…without completely wiping away your ticket revenue. Let’s get started!

CC Image by 401(k) 2012
CC Image by 401(k) 2012

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting

Welcome back to the second installment of Maximizing Your Community Theater’s Event Value series. Our previous post introduced the concept of maximizing event value and outlined the different ways in which your organization could go about achieving a more valuable event.

Today we will be discussing the first component in our event value framework: ticket volume and increasing your ticket sales!

MaxEventValueFrameworkEDITED

The ticket volume component can be broken down further into two approaches: existing customers and new customers.

EventValueFrameworkEDITED

Let’s take a closer look!

Community Theater Dinner Theater Driving Ticket Sales High School Theater

Why Do Performing Arts Organizations Offer Subscriptions?

There are a number of different reasons that a performing arts organization might elect to offer a theatre subscription series. Your organization might wish to reward regular attendees for their loyalty, just like Theatre Cambrian. Dale Pepin, chair of the Theatre Cambrian board said that “We implemented it because we felt that regular attendees as Theatre Cambrian deserved a break. These people were attending faithfully, at every show, and we wanted to offer them something in return.” Don’t underestimate the power of giving back to your regular attendees – it makes them feel appreciated, valued and (most importantly) happy!

CC Image by Alexandre Normand
CC Image by Alexandre Normand

Community Theater Dinner Theater Driving Ticket Sales High School Theater

CC Image by Connie Kim
CC Image by Connie Kim

In our previous article (link) we pin-pointed and outlined three strategies for boosting your performing arts organization’s ticket sales:

1)   Pre-Sale Promotion

2)   Promotion Through Social Media

3)   Group Ticket Sales

While these strategies can help you boost your ticket sales right now, we’re also very interested in helping you boost your ticket sales long-term. Today we will take a look at the Los Angeles Kings and their new business strategy for cultivating and maintaining long-term fans and audience members.

Driving Ticket Sales

Is your ticket sales strategy feeling stale? Perhaps it’s no longer measuring up to the needs of your performing arts organization? We know it’s not easy; it really does take a lot of hard work, strategic planning and perseverance to create a manageable and effective ticket sales strategy for your performing arts organization.

Lucky for you, we have 3 ticket selling strategies for performing arts groups to help boost sales!

Driving Ticket Sales

CC Image by Found Animals' Foundation
CC Image by Found Animals’ Foundation

Behind every creative endeavor lies a solid logistical foundation – event planning is no different. It’s very important to have a clear vision and goal for the event; however, these are useless without a budget to keep your expenses organized and in check.

Budgeting is an ongoing duty that needs to be revisited and revised often. In our previous article, Easy Event Planning: The Right Way To Get Started, we briefly touched on budgeting as an important step during the initial planning meetings. In this post we will delve a little deeper to further illuminate the do’s and don’ts of event budgeting.

Let’s get started!

Community Theater Dinner Theater Driving Ticket Sales High School Theater

Community Theater Dinner Theater Driving Ticket Sales High School Theater

CC Image by slgckgc
CC Image by slgckgc

Love it or hate it, the ALS #IceBucketChallenge has taken the social media world by storm. Everyone from Matt Damon to your grandmother has participated and people are taking note! But you’re probably wondering why you’re reading about it here…what exactly does this have to do with your community theatre troupe or performing arts organization?

Well, much like our previous article about #TDThanksYou there are a few key elements that can successfully serve present or future performing arts marketing plans for community theatres. But first let’s take a quick look at the #IceBucketChallenge statistics!

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting

CC Image by mkhmarketing
CC Image by mkhmarketing

Hopefully you’ve read our previous posts about Twitter, but if not you can read the scoop on Twitter here, how to get started here, and how to attract the right followers here. But please, don’t let your head spin at the thought of adding Twitter to your performing arts marketing plan.

Hopefully our previous posts have put you at ease, but if you are still feeling a little woozy we’ve got a couple more application hints to help everything on the Twittersphere run smoothly. We’ve rounded up three great Twitter add-ons that will help you track your engagement, schedule posts, keep track of trending topics and find the right followers. Sound good? We think so too!

Dinner Theater Driving Ticket Sales High School Theater Just Interesting