Category: Just Interesting

Community Theater Just Interesting What Ticket Buyers Want

Community Theater Dinner Theater High School Theater Just Interesting

What does success look like for community theater companies? Is it sold out shows or subscription sell-outs? Does it come in the form of government grants and substantial donor contributions? Or is it simply the ability to say that you have produced a performing art piece of considerable quality?

So, how do you define success?

The Merriam-Webster dictionary defines success as the following:

  1. the fact of getting or achieving wealth, respect, or fame;
  2. the correct or desired result of an attempt; and
  3. someone or something that is successful: a person or thing that succeeds.

While these are all completely valid definitions, I particularly like point 2; success is all about achieving a desired result or better yet, meeting goals.

Community Theater Dinner Theater High School Theater Just Interesting

Hang on to your hats, because this Instagram account takes custom hashtags to a whole new level! Meet the @oncemusical Instagram account; this account isn’t for an established performing arts venue (such as @metopera) or dance troupe (like @balletboyz)…it’s for a specific production!

@oncemusical
@oncemusical

While I don’t suggest that community theaters set up a production-specific account for their upcoming season, @oncemusical has really outdone themselves when it comes to using custom hashtags. These hashtags aren’t overly complicated or elaborate but they accomplish their main goal just the same – intrigue and engage their followers!

Community Theater High School Theater Just Interesting

We’re back with another performing arts Instagram profile that’s taking giant jetés forward in their use of social media and (perhaps most importantly) re-thinking and redefining the way in which we think about partnering in dance.

 

@balletboyz
@balletboyz

Meet the Balletboyz! This award-winning, all-male dance company is based in Kingston upon Thames, England and was founded in 2001 by Michael Nunn and Billy Trevitt. Balletboyz is a registered charity, which is supported primarily by independent donations and national funding. In addition to their commitment to redefining common notions about the way classical dance looks Balletboyz is dedicated to dance education, which is clearly shown through their abundant offerings of workshops, classes and community outreach activities.

Let’s take a closer look at their account!

Community Theater Dinner Theater High School Theater Just Interesting

Unfortunately, opera has the tendency to be viewed as an uppity affair for the well-to-do and stuffy aging concert-goers. Of course, this isn’t true in the slightest! The social media strategists over at the Metropolitan Opera are really doing a fabulous job with bringing the operatic arts to the masses and appealing to a more youthful demographic.

@metopera
@metopera

As I previously mentioned, Instagram provides performing arts organizations with a fantastic outlet for showing off their creative prowess and reaching out to new potential audience members. The beauty of Instagram is that you don’t have to post every day – in fact, once a week might be just what your account needs! The news feed for this social media platform is pretty laid back so this gives you ample space to focus on creating the highest quality content to your followers.

Community Theater Dinner Theater High School Theater Just Interesting

CC Image by Syed Ikhwan
CC Image by Syed Ikhwan

Here on the TicketPeak blog we’ve discussed a variety of different topics regarding social media networks and your performing arts marketing techniques. Today we’ll be spending a little time discussing a network that we’ve not spent much time on – Instagram.

In just under five years this social media application has grown from a company of two employees to being bought by Facebook and having over 300 million users. So…how can your organization use this primarily visual social network benefit your performing arts marketing plan?

Let’s get started with a few strategic tips!

Community Theater Dinner Theater High School Theater Just Interesting

Community Theater Dinner Theater High School Theater Just Interesting

Once again, the secondary ticketing market is causing problems for true fans and music lovers around the globe. Of course, the nature of supply and demand will often leave would-be concert goers disappointed when they can’t secure tickets to their favorite act; however, it’s an entirely different matter when purchased tickets become re-released into secondary ticketing markets only moments after the show is announced as “sold out.”

CC Image by Quinn Dombrowski
CC Image by Quinn Dombrowski

Just Interesting

CC Image by AJC1
CC Image by AJC1

Have you ever wondered how recommendations and reviews play into your audience members purchasing decisions? Better yet, the source and medium in which those recommendations and reviews are delivered? You’re not alone…we were thinking about these same questions!

This wondering led us to do a little reading on the subject, and you’ll never guess what we came across: a recent study outlining the answers to our questions! Social Media Link (the study facilitators) delivered the answers in an excellent infographic.

Read on for more information about consumer perceptions regarding recommendations, reviews, and social networks, as well as how this affects your performing arts organization.

Community Theater High School Theater Just Interesting