Our Top 3 Picks for the Digital Ticketing Industry’s Evolution in 2015

We’ve kept our ears to the ground and our eyes peeled for the top digital ticketing industry trends of 2015. After reading a few lists by other ticketing industry leaders, we’ve got a few thoughts of our own. Most of these trends are really just a continuation of the proven industry developments and needs from 2014; however, these trends and technology are evolving due to increased consumer needs and demands.

CC Image by Johan Larsson
CC Image by Johan Larsson

Here are our top picks for areas where the digital ticketing industry will see major growth in 2015.

Faster Than the Speed of Light

In this day and age, consumers are always on-the-go and busy. Really busy! In the age of “leaning in”, purchasers don’t want to waste their time in a lengthy online purchasing process. As a digital ticketing provider it is now your job to make sure that your consumer’s purchasing journey is as quick and painless as possible. We know that you don’t want your technology to be the reason why a customer abandons their purchase!

CC Image by Emilio Küffer
CC Image by Emilio Küffer

The Latest and Greatest in Wearable Technology

In the past few years we’ve seen a lot of development in the “wearable technology” department; for example, the RFID wristbands created by Intellitix made waves in 2014 when they were used for ticketless entry at Bonnaroo, Rock in Rio, Lollapalooza and the Ryder Cup. As mentioned in our previous article, it’s not just the ticketless entry that’s appealing about these RFID wristbands…it’s the potential for further event integration and cashless payment options.

CC Image by midnightcomm
CC Image by midnightcomm

Of course, another interesting addition to the world of wearable technology will be the Apple Watch, set to release in the early spring. Only time will tell how this wearable technology will change consumer purchasing habits.

Purchasing On-the-Go

In our increasingly “on-the-go” way of life, more and more consumers are turning to their mobile devices to complete and manage online purchases. So what does this mean for the digital ticketing industry? It means that you have a serious need for a mobile-enabled site!

As a consumer there are few things more frustrating than trying to navigate a site that hasn’t been mobile-enabled on a mobile device. The content doesn’t display properly and it becomes incredibly difficult to get where you need or want to go quickly and efficiently.

However, not only does your site need to be mobile-enabled, it also needs to provide an easy, safe and secure purchasing channel for mobile users. Consumers are finally beginning to trust their mobile devices for online purchases, so don’t abuse this progress!

CC Image by Garry Knight
CC Image by Garry Knight

For more reading material and opinions on the top predicted digital ticketing trends be sure to check out the following links:

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