Tag: Social Media Marketing Plan

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Social Media

Looking for more social media tips? Check out our latest post here that shares 7 of them!

We’re back with another performing arts Instagram profile that’s taking giant jetés forward in their use of social media and (perhaps most importantly) re-thinking and redefining the way in which we think about partnering in dance.

@balletboyz
@balletboyz

Meet the Balletboyz! This award-winning, all-male dance company is based in Kingston upon Thames, England and was founded in 2001 by Michael Nunn and Billy Trevitt. Balletboyz is a registered charity, which is supported primarily by independent donations and national funding. In addition to their commitment to redefining common notions about the way classical dance looks Balletboyz is dedicated to dance education, which is clearly shown through their abundant offerings of workshops, classes and community outreach activities.

Let’s take a closer look at their account!

Community Theater Dinner Theater High School Theater Just Interesting

Looking for more social media tips? Check out our latest post here that shares 7 of them!

Unfortunately, opera has the tendency to be viewed as an uppity affair for the well-to-do and stuffy aging concert-goers. Of course, this isn’t true in the slightest! The social media strategists over at the Metropolitan Opera are really doing a fabulous job with bringing the operatic arts to the masses and appealing to a more youthful demographic.

@metopera
@metopera

As I previously mentioned, Instagram provides performing arts organizations with a fantastic outlet for showing off their creative prowess and reaching out to new potential audience members. The beauty of Instagram is that you don’t have to post every day – in fact, once a week might be just what your account needs! The news feed for this social media platform is pretty laid back so this gives you ample space to focus on creating the highest quality content to your followers.

Community Theater Dinner Theater High School Theater Just Interesting

Here on the TicketPeak blog we’ve discussed a variety of different topics regarding social media networks and your performing arts marketing techniques. Today we’ll be spending a little time discussing a network that we’ve not spent much time on – Instagram.

In just under five years this social media application has grown from a company of two employees to being bought by Facebook and having over 300 million users. So…how can your organization use this primarily visual social network benefit your performing arts marketing plan?

Let’s get started with a few strategic tips!

Community Theater Dinner Theater High School Theater Social Media

Community Theater Dinner Theater High School Theater Social Media

Have you ever wondered how recommendations and reviews play into your audience members purchasing decisions? Better yet, the source and medium in which those recommendations and reviews are delivered? You’re not alone…we were thinking about these same questions!

This wondering led us to do a little reading on the subject, and you’ll never guess what we came across: a recent study outlining the answers to our questions! Social Media Link (the study facilitators) delivered the answers in an excellent infographic.

Read on for more information about consumer perceptions regarding recommendations, reviews, and social networks, as well as how this affects your performing arts organization.

CC Image by AJC1
Image via AJC1

Community Theater High School Theater Social Media

Community Theater Dinner Theater High School Theater

If you’ve been following our previous blog posts you’ll know that we mentioned creating a #CustomHashtag in our previous article, 5 Pro Strategies to Encourage Engagement with Your Community Theater’s Twitter Channel.

Just in case you’re still unsure what a #hashtag is, Constant Contact has created a great little video on the topic:

 

As Social Media Today points out, Twitter is a very busy, very noisy marketplace; processing over 350 billion tweets daily has its drawbacks! Custom hashtags are a great way to help your tweets stand out and increase search-ability.

Community Theater Dinner Theater High School Theater