Tag: Social Media Strategies for Community Theaters

Just Interesting Social Media Uncategorized What Ticket Buyers Want

Last week I came across an article by SocialBro, Xbox: What You Can Learn from the Most Responsive Brand on Customer Support, and I was struck by a few incredible takeaways that could easily be applied to almost any performing arts organization’s social media marketing strategy. But first, let’s talk a little bit about what makes Xbox’s social media presence so effective.

Xbox has over 12 different back-up support accounts on Twitter and post approximately 4,000 tweets each and every day with an average response time of only 2:42 minutes. Pretty impressive – they actually received a Guinness World Record for the ‘Most Responsive Brand on Twitter’! Of course, as part of a $142 billion company Xbox definitely has the manpower and funds to make a serious investment in their online presence.

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Hang on to your hats, because this Instagram account takes custom hashtags to a whole new level! Meet the @oncemusical Instagram account; this account isn’t for an established performing arts venue (such as @metopera) or dance troupe (like @balletboyz)…it’s for a specific production!

@oncemusical
@oncemusical

While I don’t suggest that community theaters set up a production-specific account for their upcoming season, @oncemusical has really outdone themselves when it comes to using custom hashtags. These hashtags aren’t overly complicated or elaborate but they accomplish their main goal just the same – intrigue and engage their followers!

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Looking for more social media tips? Check out our latest post here that shares 7 of them!

We’re back with another performing arts Instagram profile that’s taking giant jetés forward in their use of social media and (perhaps most importantly) re-thinking and redefining the way in which we think about partnering in dance.

@balletboyz
@balletboyz

Meet the Balletboyz! This award-winning, all-male dance company is based in Kingston upon Thames, England and was founded in 2001 by Michael Nunn and Billy Trevitt. Balletboyz is a registered charity, which is supported primarily by independent donations and national funding. In addition to their commitment to redefining common notions about the way classical dance looks Balletboyz is dedicated to dance education, which is clearly shown through their abundant offerings of workshops, classes and community outreach activities.

Let’s take a closer look at their account!

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Looking for more social media tips? Check out our latest post here that shares 7 of them!

Unfortunately, opera has the tendency to be viewed as an uppity affair for the well-to-do and stuffy aging concert-goers. Of course, this isn’t true in the slightest! The social media strategists over at the Metropolitan Opera are really doing a fabulous job with bringing the operatic arts to the masses and appealing to a more youthful demographic.

@metopera
@metopera

As I previously mentioned, Instagram provides performing arts organizations with a fantastic outlet for showing off their creative prowess and reaching out to new potential audience members. The beauty of Instagram is that you don’t have to post every day – in fact, once a week might be just what your account needs! The news feed for this social media platform is pretty laid back so this gives you ample space to focus on creating the highest quality content to your followers.

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Have you ever wondered how recommendations and reviews play into your audience members purchasing decisions? Better yet, the source and medium in which those recommendations and reviews are delivered? You’re not alone…we were thinking about these same questions!

This wondering led us to do a little reading on the subject, and you’ll never guess what we came across: a recent study outlining the answers to our questions! Social Media Link (the study facilitators) delivered the answers in an excellent infographic.

Read on for more information about consumer perceptions regarding recommendations, reviews, and social networks, as well as how this affects your performing arts organization.

CC Image by AJC1
Image via AJC1

Community Theater High School Theater Social Media