Twitter for your Performing Arts Marketing Plan: Extra Goodies for the Social Media Manager

CC Image by mkhmarketing
CC Image by mkhmarketing

Hopefully you’ve read our previous posts about Twitter, but if not you can read the scoop on Twitter here, how to get started here, and how to attract the right followers here. But please, don’t let your head spin at the thought of adding Twitter to your performing arts marketing plan.

Hopefully our previous posts have put you at ease, but if you are still feeling a little woozy we’ve got a couple more application hints to help everything on the Twittersphere run smoothly. We’ve rounded up three great Twitter add-ons that will help you track your engagement, schedule posts, keep track of trending topics and find the right followers. Sound good? We think so too!

Bottlenose Screen Shot 2014-08-27 at 3.05.36 PM

What It Does:

Bottlenose works for you as a social dashboard – it crawls your Twitter feed, conversations and hashtags to identify topics that you’re interested in. Best of all, it provides solid, easy-to-act-on data for free! In the company’s words, “it makes sense of what’s happening now, and helps you discover what’s important and what’s changing, as it happens, not after t
he fact.”

Why You Need It:

In order to stay relevant and engage in current conversations you must first know what people are talking about! Bottlenose helps you do that – it should aid you in effectively targeting trends and creating related content. This in turn should increase your performing art organization’s visibility in social media, but also in the real world.

Followerwonk

What It Does:Screen Shot 2014-08-27 at 3.06.15 PM

Available in both free and paid versions, Followerwonk provides you with a strong Twitter analytics tool that lets you compare your account with others, rank your followers in order of influence and connect with new influencers in your niche.

Why You Need It:

As mentioned in our previous post (link), knowing and understanding your followers is vital to your social media success. Followerwonk helps you understand your present followers and target future followers. Who they are, where they’re located, what the tweet about…it’s all easy to find with Followerwonk.

Hootsuite

What It Does:

Available in both a free and paid version, Hootsuite is an excellent comprehensive, web-based social media management system. Feeds for your organization’s Twitter, Facebook, LinkedIn, Google+, and more can now live in the same place!

Why You Need It:

Hootsuite makes your life a little easier when it comes to writing, sending, scheduling and tracking posts to all of your organization’s accounts. The ability to have multiple tracking tabs keeps you organized, and the option to create analytic reports helps you track and measure your social media success. Finally, the Hootlet extension for your web-browser helps you create and schedule posts on the fly!Screen Shot 2014-08-27 at 3.05.54 PM

 

So there you have it – three great tools to help you achieve social media success! But remember: the tools don’t make (or break) your performing arts marketing plan social media campaign, but they sure do help!