Is It Time for Variable Ticket Pricing?

Is It Time for Variable Ticket Pricing?

Is It Time for Variable Ticket Pricing? With the holidays looming on the horizon, you may start to hear whispers about an increasingly common practice called variable ticket pricing. One of the trickiest parts for a theatre organization is price setting. Demand changes seasonally, audience demographics shift with time, and a whole host of other […]
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What to Track in Ticket Sales – Identifying Guest Patterns

What to Track in Ticket Sales – Identifying Guest Patterns

What to Track in Ticket Sales – Identifying Guest Patterns When you choose to invest in ticketing software, be sure to pick a program that works for you in more ways than one. There are many important uses for your box office’s technology, beyond the literal sale of your show’s tickets. Can you store donor […]
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How Much Should Ticketing Software Cost?

How Much Should Ticketing Software Cost?

How Much Should Ticketing Software Cost? We often get the question “Why does the TicketPeak e-ticketing software system cost much less than most other ticketing software systems?”  The fact is, in our opinion, most ticketing systems are overpriced.  Consider the question: How much a ticketing system should cost?This question can be addressed from several different […]
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Driving Ancillary Revenue in Arts Management. Get Your 20%!

Driving Ancillary Revenue in Arts Management. Get Your 20%!

Driving Ancillary Revenue in Arts Management. Get Your 20%! Beyond increasing ticket sales, your role as a leader in arts management probably includes driving revenue from event-related products and services. As shown below, if you are a theatre organization, for example, you should be getting at least 20% of your total event revenue from ancillary products and services. In […]
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Pricing Secrets Using Event Ticketing Software

Pricing Secrets Using Event Ticketing Software

Pricing Secrets Using Event Ticketing Software One of the beauties of using event ticketing software is the ability to more easily sell assigned seating tickets rather than general admission tickets. There are two huge advantages of assigned seating tickets: Substantially more revenue for the event organizers Significantly higher customer satisfaction for the ticket buyers This posts […]
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