Why the Future is Now for Mobile Ticketing and What to Expect by 2023
Let’s see what Juniper Research predicts for the future of mobile and digital ticketing in 2023.
More and more digital ticket users
As the years go on, more and more people will use methods of digital ticketing. This is no surprise. It’s predicted that the total number of digital ticketing users will reach 2.2 billion by 2023. This includes anyone that purchases or uses tickets online, on their mobile or on a wearable device such as an Apple Watch. This means about 30% of the world’s population will be a digital ticket user at some point within the next 4 years.
A mobile lifestyle = a better lifestyle
Mobile event ticketing plays a large role in the future of urban lifestyles, according to Juniper Research. It is thought that mobile tickets will be heavily associated with MaaS, which stands for Mobility-as-a-Service. Juniper believes that MaaS will be used in many urban city transportation projects and upgrades. Because mobile ticketing is such a big part of MaaS, Juniper predicts about 60% of subway and railway ticketing will be mobile by 2023. Cities looking to MaaS to improve urban lifestyles will have no choice but to invest in mobile ticketing options. Bid a fond farewell to waiting in line for a train ticket. This will be a thing of the past by 2023!
Chatbots are the future of customer service
We’ve probably all experienced chatbots at some point. Juniper predicts that chatbot interactions will increase steadily over the next 4 years. Research shows that chatbots are not widely used by ticketing vendors. This could be for many reasons, one of which plays to cybersecurity concerns. Juniper predicts that chatbots will be used to provide information only and that ticket vendors will grow to use chatbots more heavily by 2023. In the coming years, users will interact and have access to chatbots over 4 billion times per year when it comes to online or mobile ticketing. That’s a lot of bot interactions!
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Juniper’s Online & Mobile Ticketing research in a nutshell: the number of digital ticket users, whether this is online, mobile or through a wearable device is speeding up, not slowing down. Mobile event ticketing will play a large role in urban city lifestyle and transportation. Chatbots are the future of customer service. Online ticketing vendors will have to adopt bots into their customer service strategies.
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